THE ROLLS-ROYCE SHOWROOM

AN ASSEMBLY OF THE EXTRAORDINARY

Each Rolls-Royce model is unique in both character and performance. Discover the defining characteristics of our motor cars and commission your new Rolls-Royce today.

幻影

The ultimate icon. The pinnacle of bespoke saloon cars.

Side exterior of stationary bespoke Rolls-Royce Phantom motor car in showroom
Bespoke dashboard detail of Rolls-Royce Phantom motor car
3/4 rear exterior view of stationary bespoke Phantom motor car within Goodwood grounds

The definitive Rolls-Royce statement. Regal. Commanding. Absolute.

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Inside of each bespoke Phantom lives The Gallery — a glass-encased fascia displaying objects d’art, specially crafted to suit each patron’s individual tastes.

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Bespoke offers patrons limitless craftsmanship, imagination, and possibility.

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Side exterior of stationary bespoke Rolls-Royce Phantom motor car in showroom
Bespoke dashboard detail of Rolls-Royce Phantom motor car
3/4 rear exterior view of stationary bespoke Phantom motor car within Goodwood grounds

幻影EXTENDED

Stately in presence. Iconic in reputation.

A side profile shot of a purple Rolls-Royce Phantom Extended
Interior view of rear passenger cabin of of Rolls-Royce Phantom Extended motor car
Interior of bespoke Rolls-Royce Serenity Phantom, upholstered with the finest imported silk and detailed with hand-painted blossom trees
3/4 front exterior of stationary Rolls-Royce Phantom Extended motor car within Goodwood grounds
Spacious opulence. The Extended offers everything quintessential of the Phantom — with the supplementary benefit of additional real estate.
With the touch of a button, the Privacy Screen transforms into an opaque wall concealing the backseat passenger from the Phantom Extended’s driver.
Inspired by the ancient tradition of garden meditation, Phantom Serenity is a bespoke motor car completely upholstered in fine, resplendent silk.
A bespoke Phantom Extended employs flawless Première Silver and deep, lustrous Salamanca Blue for a striking two-toned effect.
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DAWN

A drophead coupé crafted to empower the free spirit.

3/4 front exterior of stationary drophead coupé Rolls-Royce Dawn motor car with green, mountainous background
Woman drives drophead coupé Rolls-Royce Dawn motor car at sunset
Exterior front aerial view of Rolls-Royce Dawn Aero Cowling with tonneau cover top down
Father and son standing beside Bespoke Rolls-Royce Dawn Silver Bullet motor car looking over the French Riviera
Aerial view of Rolls-Royce Dawn motor car in Coral from the Pebble Beach Pastel colour collection

Dawn is an emblem of spontaneity.

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Destined for those who take off at a moment's notice, going wherever the road leads.

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Encounter the ultimate in joyous, open-top freedom with Dawn Aero Cowling.

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Inspired by the spirit of the roadsters of the 1920s, Dawn Silver Bullet is a modern interpretation of the heady, irreverent attitude of that resplendent decade.

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The Pebble Beach Pastel Collection is Black Badge’s bespoke display of colour without compromise.

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3/4 front exterior of stationary drophead coupé Rolls-Royce Dawn motor car with green, mountainous background
Woman drives drophead coupé Rolls-Royce Dawn motor car at sunset
Exterior front aerial view of Rolls-Royce Dawn Aero Cowling with tonneau cover top down
Father and son standing beside Bespoke Rolls-Royce Dawn Silver Bullet motor car looking over the French Riviera
Aerial view of Rolls-Royce Dawn motor car in Coral from the Pebble Beach Pastel colour collection

CULLINAN

An off-road SUV that goes anywhere, effortlessly.

Side exterior view of the Rolls-Royce Cullinan motor car stationary in expansive plains setting
Rolls-Royce Cullinan motor car driving across desert terrain
Side exterior view of the Rolls-Royce Black Badge Cullinan Capella motor car stationary with grey clouds above

The first all-terrain SUV from Rolls-Royce makes luxury, off-road travel possible.

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The Final Challenge: A tenacious performance test designed to put Cullinan through its paces.

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Capella, a yellow star eighty times more dazzling than the sun, is a guiding light and inspiration behind this one-of-one Cullinan.

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Side exterior view of the Rolls-Royce Cullinan motor car stationary in expansive plains setting
Rolls-Royce Cullinan motor car driving across desert terrain
Side exterior view of the Rolls-Royce Black Badge Cullinan Capella motor car stationary with grey clouds above

WRAITH

A spirited coupé with velocity, verve, and drama.

3/4 front exterior of stationary Rolls-Royce Wraith motor car in Semaphore Yellow from the Pebble Beach Pastel collection
Interior of bespoke Rolls-Royce Wraith Adamas motor car with unique starlight headliner
3/4 front full width image of Rolls-Royce Wraith Kryptos motor car in abstract, futuristic, digital setting

A shock of Semaphore Yellow enlivens this bespoke Black Badge Wraith.

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Wraith Adamas: The first Black Badge collection car encrusted with glittering black diamonds.

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Wraith Kryptos

Presenting Wraith Kryptos — a limited, bespoke collection inspired by the clandestine world of cryptography.

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3/4 front exterior of stationary Rolls-Royce Wraith motor car in Semaphore Yellow from the Pebble Beach Pastel collection
Interior of bespoke Rolls-Royce Wraith Adamas motor car with unique starlight headliner
3/4 front full width image of Rolls-Royce Wraith Kryptos motor car in abstract, futuristic, digital setting

古思特

Divine proportions. Pure elegance. A masterfully refined saloon car.

A side profile shot of a blue Rolls-Royce Ghost
A front-facing black Rolls-Royce Ghost driving down a road extending from the sky, surrounded by clouds and a large pink-toned geometric building
A side profile shot of a dark blue Rolls-Royce Ghost Extended
3/4 front exterior of stationary Rolls-Royce Ghost motor car in Cool Mint from the Pebble Beach Pastel collection
Pared back to perfection, this otherworldly beauty is a symbol of all that is pure and considered. The aesthete’s choice.
Inspired by the Golden Ratio, Ghost embodies the heavenly ideal.
Ghost Extended Wheelbase: Flawless proportions in a more expansive silhouette.
A minted Black Badge Ghost demonstrates the allure of adventurous, bespoke colour.
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BLACK BADGE

More torque, control and power.

Multiple Rolls-Royce Motor Cars showing the different available Black Badge models - a light blue Dawn, Black Cullinan, dark blue Wraith and black Ghost
Dynamic 3/4 front exterior shot of Rolls-Royce Black Badge Cullinan motor car driving on road
Dynamic 3/4 front exterior shot of Rolls-Royce Black Badge Wraith motor car driving on road
Drophead coupé Rolls-Royce Dawn motor car driving on road at night
A dynamic shot of a Rolls-Royce Black Badge Wraith driving with speed in a dark cityscape in the rain
Motor cars for those who reject conformity and live on their own terms. For the innovators, trailblazers, rule-breakers — and above all — those who dare.
Presenting Black Badge Cullinan.
Presenting Black Badge Wraith.
Presenting Black Badge Dawn.
Presenting Black Badge Ghost.
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Our network of experts will assist you throughout the entirety of your Rolls-Royce journey — from answering questions to booking a test drive.